Blog

The Nook

The place to improve your storytelling and communications campaigns and to be subjected to bad humor.

communications, campaigns, giving Alexis Bennett communications, campaigns, giving Alexis Bennett

How to Sequence Communications for a Giving Campaign

You know that running a successful campaign is more than just building the campaign page and hoping for the best. It requires awareness, excitement, and of course, the commitment.

So, once you know you’ll be running a fundraiser, how do you get the ball rolling to generate the momentum you need to reach your goal.

Fundraising can feel a little like party planning. You put in all of this energy and work and just hope that someone, anyone, shows up to prove the effort is worth it. For this reason, we recommend approaching your campaign communication plan similar to a party.

Read More