Storytelling is more than just a way to share information—it's an art and a science that has the power to inspire, engage, and motivate people to take action. For nonprofit leaders, effective storytelling is a crucial skill that can turn an ordinary fundraising campaign into a compelling call to action.

Writing and managing blog posts isn’t for everyone, but by understanding a few nonprofit blog basics and best practices, even the busiest nonprofit employees can feel confident in their abilities. Follow along for my tips for drafting, formatting, reviewing, and publishing nonprofit blogs. 

Content is your story. A content marketing strategy is how you share that story with the world. Learn more about content marketing for nonprofits, and get answers to your burning questions.

As a nonprofit leader, you have more in common with your board of directors than you think. You all share a passion for your community and a desire to make a difference in the lives of the people, animals, or environments you serve.

But just like all new volunteers need to know how to communicate and carry out your services, so does your board. After all, board members aren’t shareholders, but they’re not — or shouldn’t be — silent, just-attend-the-meetings partners either.

Small, intimate events can be overlooked as part of a nonprofit organization’s fundraising strategy. Outreach event can be a great venue to share your mission’s story, connect with your community and target audience, build relationships, and raise funds.

The reality is, that donor restrictions will be something nonprofits will always navigate. But that doesn’t mean we won’t continue to advocate for using a simple message structure that provides clarity and converts donors. Just be mindful to use language around your story to safeguard your nonprofit and to promote goodwill and integrity. 

Have you ever wondered how small teams produce a mountain of high-quality content to generate awareness for their organization or brand?

The secret to great content isn't always more resources (money and people) -- it's better planning.

You know that running a successful campaign is more than just building the campaign page and hoping for the best. It requires awareness, excitement, and of course, the commitment.

So, once you know you’ll be running a fundraiser, how do you get the ball rolling to generate the momentum you need to reach your goal.

Fundraising can feel a little like party planning. You put in all of this energy and work and just hope that someone, anyone, shows up to prove the effort is worth it. For this reason, we recommend approaching your campaign communication plan similar to a party.

Mission-driven organizations rely on storytelling to share the impact of the product or service they provide. It’s the proof-in-the-pudding if you will, that demonstrates that the work is important and that it’s meaningful in people’s lives.

Impact stories connect with people on a heart level so that they are more receptive to an ask, either as a sale or solicitation. Without stories, it can be difficult to get your ideal donor or client to commit.

Watch a powerful video demonstrating the power and structure of the story arc for mission storytelling

Annual reports, impact reports, community benefit reports…

Do they belong to development? Or marketing and communications? More often than not, we’ve seen them fall into the lap of the fundraiser because they deal with money and what’s done with that money, right?

While it's true that most reports that nonprofit and not-for-profit organizations produce are numbers-driven, the best ones have a great deal of writing.

Use your organization’s annual report, or whatever name you call it like the powerful storytelling tool that it is.

At Sprig, we’re all on board with content. In fact, we’d be willing to argue that content is the best use of a Marketing or Communication professional's time, especially if they’re on a small team. (And many nonprofits and mission-driven businesses are pretty lean.) The reason for this advice is that one piece of content can quickly and profoundly multiply itself if used thoroughly and thoughtfully.

Don’t believe us? Let’s talk about the magic.

I turned an often-asked question back to my competitor, Chat GPT, prompting it with “How can Chat CPT help communications professionals scale their business?” Here’s what it said…