The reality is, that donor restrictions will be something nonprofits will always navigate. But that doesn’t mean we won’t continue to advocate for using a simple message structure that provides clarity and converts donors. Just be mindful to use language around your story to safeguard your nonprofit and to promote goodwill and integrity. 

Annual reports, impact reports, community benefit reports…

Do they belong to development? Or marketing and communications? More often than not, we’ve seen them fall into the lap of the fundraiser because they deal with money and what’s done with that money, right?

While it's true that most reports that nonprofit and not-for-profit organizations produce are numbers-driven, the best ones have a great deal of writing.

Use your organization’s annual report, or whatever name you call it like the powerful storytelling tool that it is.