Annual reports, impact reports, community benefit reports…

Do they belong to development? Or marketing and communications? More often than not, we’ve seen them fall into the lap of the fundraiser because they deal with money and what’s done with that money, right?

While it's true that most reports that nonprofit and not-for-profit organizations produce are numbers-driven, the best ones have a great deal of writing.

Use your organization’s annual report, or whatever name you call it like the powerful storytelling tool that it is.